Dumelang, my Internet Grandkids —
Back in my day, when you set up shop, you hoped the neighbors would stroll in. These days? If your customers can’t find you online, you’re invisible. And I’ve seen too many of you pour your heart, soul, and stokvel savings into creating incredible African products — only to hear crickets because the market can’t see you.
Let me break it down for you.
The Problem: Limited Market Access and Low Visibility
You’re not alone. Most township entrepreneurs and small African brands struggle to get traction online. Your Instagram page looks great, but there’s no traffic. You’ve got 50 soaps packed and ready, but no one’s buying. You’re shouting into the void while bigger companies with big budgets drown you out.
And you’re trying to copy their playbook — but wena, you need a new game plan.
The Solution? Play Smart. Play Local. Play Together.
Let me introduce you to the Rekaofela Concept.
It means “we buy together.” Imagine this: someone logs onto BOBZA, looking for organic tea. They buy their tea… but they also discover your handcrafted sneakers, your shea butter, your gemstone earrings. Why? Because they’re all listed in one trusted African ecommerce platform — built for us.
BOBZA gives you what social media and personal websites can’t:
- Built-in traffic from a loyal local audience
- One-click credibility from being on a trusted platform
- Cross-exposure to new customers through Rekaofela magic
We’ve got 60+ proudly African brands:
Indwangu Sneakers
Tosh Detergents
JN Cube Fragrances
Rebellios Clothing Cjaaa, and so many more.
And here’s the secret sauce:
We’re not just listing products. We’re creating a national stage where local businesses shine together.
Enter 22 on Sloane
Now, if your brand needs refining — you’re not sure who your audience is, or how to pitch at trade shows or exhibitions — the team at 22 on Sloane has your back.
Their business incubation program focuses on township businesses, helping you:
- Pinpoint your exact target market
- Polish your pitch and product
- Get into trade shows, events, and even mentorship programs
- And yes — get listed on BOBZA for greater visibility and growth
Together, BOBZA and 22 on Sloane are the power combo to get your product out the kasi and onto carts.
So, What’s the Move?
Let Bra OB put it to you straight:
You didn’t start your business to stay small.
You didn’t pour your purpose into a product just for your friends to like your post.
You’re meant for more.
Time to Act!
✅ Subscribe to our newsletter for monthly business gems from Bra OB
✅ List your product on BOBZA and start selling to a national audience
✅ Champion Local — buy from the brands that look like us, live like us, build like us
Visit BOBZA Now on www.bobza.co.za
Apply to List Your Brand
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Let’s build the future, one proudly African product at a time.
– Bra OB
“Where the wisdom is free, but the hustle is serious.”
