Our Story
Embarking on a Journey of Change
BOBZA was born out of a profound recognition of the ongoing racial disparities that exist within our country and the lasting impact of colonisation throughout the continent, which has led to a limited presence of local, African brands in the retail industry. We have observed the overwhelming dominance of Western brands and the obstacles faced by local yet exceptional African businesses when seeking access to major retail platforms. This awareness has ignited our passion to address these disparities and create a platform that celebrates and promotes true African entrepreneurship. At BOBZA, we are dedicated to providing a space where African brands can flourish, their stories are celebrated and customers can explore the richness and diversity of our continent's best brands.
Our Mission
To create a more representative retail industry and online marketplace in Africa by empowering and showcasing African brands, stimulating local entrepreneurship and fostering economic growth across the continent.
Our Vision
To be Africa's leading online shopping marketplace, uniting communities and countries through a diverse range of African brands, driving sustainable economic development and celebrating the rich heritage, creativity and expertise of our continent.
Trustworthy and Customer-Centric
At BOBZA, customer satisfaction is our priority. We value your feedback and suggestions as we strive to create South Africa's online shopping home. BOBZA is designed with a customer-centric approach, ensuring a safe and seamless experience. With transparency, reliability, and exceptional customer service, we aim to earn your trust and build a lasting relationship as your trusted online shopping destination.
Breaking Monopolies, Unleashing Choice
The retail industry, especially in South Africa, has been dominated by a handful of major retailers, resulting in limited supplier diversity and ultimately, choice for you as a consumer. At BOBZA, we believe that our country and continent have so much more to offer! You deserve a wider, more representative range of options from amazing, quality local brands more often than not, hidden in the retail shadows. At BOBZA, we are continuously unlocking a world of choice for our customers.
Challenging the Status Quo
Driven by our passion for positive change and our belief in the immense potential of youth-led African entrepreneurship, we've set out to disrupt the retail landscape and create a platform that celebrates and uplifts home-grown brands. We continue to aim to provide a space where these brands can shine, where their stories can be told and where customers can discover unique, quality and authentic products.
Empowering African Brands
At BOBZA, we are committed to nurturing and empowering African brands, from established favorites to emerging gems. We curate a diverse range of products spanning various categories, including beauty, fashion, beverages, cleaning detergents and more. By connecting customers with these brands, we aim to foster economic growth and create opportunities for local businesses to thrive.
Driving Economic Growth and Independence
Our mission extends beyond commerce. We believe that a thriving retail industry is crucial for economic development and self-reliance in Africa. By supporting local entrepreneurship and promoting African brands, we contribute to job creation, income generation and the overall empowerment of communities across the continent.
Join the Movement
We invite you to be a part of our journey towards a more representative, inclusive and vibrant retail industry in Africa. Together, let's celebrate the richness of our continent, support African brands and build a future where everyone's voice is heard, valued, and uplifted.
