Our Story
We’re Not Just Selling Products, We’re Reclaiming Power
BOBZA was born because too many African brands were stuck in the shadows — overlooked, underfunded, and locked out of major retail. We saw incredible, high-quality products from across the continent getting buried while foreign goods dominated our shelves.
That’s not just unfair. That’s the legacy of colonisation still at work.
So we built BOBZA — Africa’s online shopping home — to change that. To give African creators, makers, and entrepreneurs a platform made for us, by us. To move money through our communities and keep our cultures alive in every box.
Our Mission
To build a retail space where African brands don’t just participate — they lead. Where African means legendary. Where economic power starts with how we spend.
Our Vision
A united, borderless Africa trading with itself. A thriving marketplace where every order builds a story, a family, and a future. We’re not chasing global approval — we’re building African independence.
Why BOBZA Matters
Retail in South Africa—and across much of Africa—is dominated by a few giants. That means less choice for you, and fewer opportunities for African brands. We're here to change that. We curate the best of Africa: beauty, fashion, food, homecare, and more. From Soweto to Maputo. Maseru to Mombasa. We’re unlocking a world of African excellence that’s been hidden too long.
Built on Trust, Rooted in Community
We put people first.
Secure payments. Fast delivery. Real people behind every order.
We’re not just selling goods—we’re building relationships.
This is Economic Liberation
When you shop on BOBZA, you’re funding African futures. You’re growing businesses, creating jobs, and helping communities thrive.
This is how we rise—together.
Join the Movement
You’re not just a shopper. You’re a believer in African brilliance.
Whether you’re from Nairobi, Dakar, Cape Town, or the diaspora—welcome.
This is our marketplace. And you’re right on time.
Re kaofela
"Re kaofela" means "we are together." That is how we build our future!
